Reid Report, The®

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Appropriate For New Applicants
Comprehensiveness Intermediate
Administration Time - 1 hr
Format mouse icon
Scoring Options Internet icon
Language English
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For over 65 years, The Reid Report has been used by many organizations in the U.S. and Canada to improve their workforce quality and drive business performance. Recognized as a powerful employment assessment, The Reid Report helps evaluate critical attitudes and behaviors needed for sound job performance. The Reid Report Assessment helps identify job applicants with high levels of integrity who are likely to become productive employees. The Reid Report helps evaluate critical attitudes and behaviors needed for sound job performance. The Reid Report evaluates attitudes and behaviors associated with high levels of integrity and responsible work habits. Upon studying a collection of programs involving 12 clients using The Reid Report, an average return on investment (ROI) was 13 to 1.

The Reid Report can help:

• Reduction of employee theft
• Increase in sales
• Decrease in turnover
• Improvement in customer service

Dimensions of Measurement

Integrity Attitudes: levels of personal rationalization towards dishonest acts and tolerance of others who engage in dishonest acts
Social Behavior: admission items of recent criminal behaviors, including theft and workplace violence
Substance Use: admissions of recent illegal substance use
Work Background: collection of employment background and past workplace tendencies

Supplemental Dimensions of Measurement

Service Relations: sociability, helpfulness, optimism, and self-restraint
Sales Productivity: sociability, optimism, persistence, and influence

Administration & Scoring

• Web-based administration and scoring; Interactive Voice Response (IVR); paper and pencil administration with fax-in scoring
• 50-100 items (version dependent); approximately 15 minutes completion time and an additional 15 minutes for Supplemental Dimensions
• Foreign languages available
• Tailored versions for specific states and regions

The quality of your employees is crucial to the overall performance of your organization and can greatly affect your bottom line. Incorporating The Reid Report into your selection process can assist your organization in maintaining a high performance workforce across a variety of positions, including:

• Retail associates
• Transportation/Distribution personnel
• Customer service professionals
• Sales professionals
• Hospitality staff


Helps evaluate a job applicant's ability to handle the unique demands of selling in a high-transaction environment. Appropriate for entry-level positions.

The Sales Productivity Profile helps measure:

Sociability. The ability to be friendly and amiable to prospects.
Optimism. The ability to maintain a positive perspective and demeanor in the face of the rejection associated with sales positions.
Persistence. The ability to be tenacious and bring ongoing effort to a sales opportunity.
Influence. The ability to persuade and convince prospects of a product's worth and the benefits of its purchase.


Helps evaluate attitudes and behaviors closely associated with high levels of service to customers and co-workers. Appropriate for entry-level positions.

The Service Relations Profile helps measure:

Valuing of interpersonal relationships. Enjoyment working with others, including customers and co-workers.
Self-Restraint. The ability to exercise discretion and maintain self-control when dealing with difficult situations.
Enjoyment of helping others. The satisfaction of assisting customers and/or co-workers, which creates a desire to continue to assist others
Optimism. The tendency to expect positive outcomes or to focus on the most positive aspects of a situation.

Normative data is based on relevant groups.

Validation studies have been conducted and are available upon request.

The Reid Report includes an Integrity scale score. Scores are also provided for the Sales Productivity and Service Relations scales if they are used. In addition, Significant Admissions and other information are contained in a narrative list to help pinpoint areas for further investigation. Interview questions corresponding to an applicant's specific responses are also provided.

For 60 years, The Reid Report assessment has been used by some of the largest companies in North America.

Number of Items:
50-100 items (Supplement Dimensions)

Approximately 15 Minutes for The Reid Report and an Additional 15 Minutes for Supplemental Dimensions

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