Retail Readiness Assessment (RRA)

Measure incumbent customer service aptitude/attitude, sales, accuracy skills in retail.


Special Announcement

We regret to announce that as of February 2019 the publisher of this product has temporarily  discontinued only the paper-booklet version of this assessment.

IT IS STILL AVAILABLE IN SINGLE ONLINE COPIES.  Until further notice booklets are no longer available for purchase.

We apologize for the inconvenience that this creates for current booklet users.


Developed for the National Retail Federation, the Retail Readiness Assessment is the first test to accurately identify people who have the skills and aptitudes that are essential for success in retail environments. The test is easy to administer and the results can be in your hands in minutes. The test can be used to screen new job applicants or to assess the skills of your current staff. The comprehensive report includes a profile of the person and identifies an individual’s strengths and weaknesses.

The Retail Readiness Assessment measures:

Customer Service Aptitude
Assesses the individual’s ability to understand and deal with situations commonly encountered in customer service situations.

Customer Service Attitude
Assesses how friendly, outgoing and helpful individuals are likely to be when dealing with customers.

Sales Aptitude
Assesses the individual’s sales drive and their ability to suggest complementary items when assisting customers.

Sales Responsibility
Assesses the extent to which individuals feel responsible for and in control of their sales performance and chances for advancement.

Service Knowledge
Assesses the individual’s understanding of effective service practices and basic common sense in dealing with customers.

This scale determines whether the applicant could read and understand the test and its concepts.

The Candidness Scale identifies applicants who tried to fake their responses or completed the inventory in what they thought was a socially desirable manner. Low scores indicate a tendency to exaggerate positive qualities and minimize negative traits.


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Additional information

Appropriate For


Administration Time


Scoring Options



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