Telemarketing Applicant Inventory (TMAI)

For inbound/outbound call centres/customer service skills/stress/persuasiveness etc.


Special Announcement

We regret to announce that as of February 2019 the publisher of this product has temporarily  discontinued only the paper-booklet version of this assessment.

IT IS STILL AVAILABLE IN SINGLE ONLINE COPIES.  Until further notice booklets are no longer available for purchase.

We apologize for the inconvenience that this creates for current booklet users.


The TMAI (Telemarketing Applicant Inventory) assessment system provides a standardized measure of potential for success in telephone sales and service positions. This assessment helps you:

• Match job candidates to telemarketing requirements
• Incorporate your existing job simulation exercises
• Evaluate an applicant’s need for training
• Identify values that contribute to job stability

This assessment system provides vital information that can help you select top performers who will enjoy their work and remain on the job long enough to make a real impact.

The TMAI Assessment Helps You Measure:

Sales Interest and Skills – Vocational interest in sales based on various types of sales skills and experience.

Sales Responsibility – The extent to which applicants feel responsible for and in control of their sales performance and advancement potential.

Productivity – Dependability and work habits as shown by capacity to plan, organize, and complete projects on time.

Confidence and Influence – Attitudes indicative of self-confident people, including degree to which applicants are confident of their selling skills and leadership abilities.

Interpersonal Orientation – Investment in social interaction and desire to be with other people.

Stress Tolerance – Ability to handle emotionally charged situations and to resist burnout in demanding work environments.

Job Stability – Preference for long-term rewards over short-term payoffs, specifically concerning employee commitment to an employer.

Job Simulation Rating – Supervisory rating based on verbal communication qualities of an applicant during a role-playing exercise.

Communicator Competence – Desire and ability to communicate effectively, including indicators of problems and/or apprehensions about speaking.

Applied Verbal Reasoning – Verbal reasoning ability in the context of a work environment.

Validity/Candidness – The extent to which an individual responded to the inventory in a socially desirable manner. Low scores suggest a tendency to exaggerate positive qualities and minimize negative traits.

Validity/Accuracy – The degree to which an applicant understood and carefully completed the inventory.

Comprehensive Reports for Smart Decisions

The TMAI report includes individual scale scores and Significant Behavioral Indicators – a narrative evaluation of an individual’s strengths and weaknesses.

In addition, you’ll receive interview questions corresponding to a person’s specific inventory responses. Use this valuable information during interviews or training to explore responses that might be unclear or reflect potentially poor telemarketing attitudes.


© Owned and published by Fifth Theory.

Additional information

Appropriate For


Administration Time


Scoring Options



Interested in purchasing one or more copies of this test? We can help to ensure it's the right test to meet your specific needs. We look forward to hearing from you; please complete the inquiry below.