Sales Style Indicator

A powerful sales communication and learning tool that improves performance.


Selling is one of the most important skills people should develop. It does not matter what our job or role is—we are all involved in selling. We are all selling our ideas and desires to others.

The Sales Style Indicator (SSI) is a powerful sales communication and learning tool that can instantly improve the performance and results of any sales or customer service professional. This 20-page self-administered and self-scored assessment helps you and your sales team discover their natural selling style while instantly providing these same sales professionals a framework to determine clients’ preferred buying styles. Participants identify their specific SSI style pattern(s), which assists them to instantly understand their strengths and potential challenges so they can be more effective sales, sales managers, and customer service professionals.

Use the SSI to:

• Hire, Recruit, and Place
• Confirm Preferred Sales Style
• Understand Your Clients’ Buying Styles
• Increase Sales Results and Build Rapport
• Coach Sales Performance

Use it for:

• All Sales Professionals
• Sales Managers
• Customer Service Teams
• Coaches, Trainers, Speakers
• Job Placement Counsellors

Online Sales Style Indicator

The Online version can be completed 24/7 as long as you or your client have an Internet connection. The Online version automatically calculates your scores and determines which of the 21 SSI style pattern(s) apply to you. Most individuals complete the Online SSI in just a few minutes.

The Online SSI includes all the content of the print-based assessment plus the SSI In-Depth Interpretations that reflect your specific results. Your results are stored in your very own Individual Learning Center where you can view, print, or forward (email) them to anyone at any time. The Online SSI can also be completed as part of any Corporate Learning Center (CLC) and stored for use by that individual, group, or organization. The Online SSI is a powerful option that enhances any virtual support, coaching, sales, customer service, training, and/or educational processes.

The SSI In-Depth Interpretations (SSI–ID) is the essential companion to the Sales Style Indicator.

With 48 pages, the SSI In-Depth Interpretations offers 2-page descriptions of each of the 21 proprietary SSI selling style patterns. Not a single sales professional or sales manager should operate without the SSI–ID resource—if you want to maximize your results!

The SSI In-Depth Interpretations outlines:

• Sales Strengths
• Common Areas of Selling Difficulty
• Sales Team Functioning and Compatibility with Other Styles
• Reactions to Stress
• Leadership Implications
• Specific Strategies to Increase Your Sales Success

The SSI In-Depth Interpretations also includes a section on “Designing Your Plan to Increase Sales Effectiveness.”

The SSI and SSI In-Depth Interpretations are absolute musts for any sales manager to develop, manage, or coach his or her sales/customer service team.

Available online and in paper in English, French (and German, online only).

Additional information

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Scoring Options



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