Marketing Concepts

Use the Marketing Concepts solution to measure the candidate’s knowledge of the core areas of marketing including product development.

SKU: 675 Category:

Description

Use the Marketing Concepts solution to measure the candidate’s knowledge of the core areas of marketing.  Before you invest the time and money to train a new employee, test your applicants for skills like:

  • Market Analysis
  • Marketing Control Systems
  • Marketing Plans
  • New Product/Service Development

This test provides the answers you need to make informed decisions.

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The Marketing Concepts test measures the candidate’s knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.

Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available – English (US)
Average Testing Time – (minutes) 28 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice – Adaptive Product
Category: Business Skills

Marketing Concepts Test Topics

Advertising & Sales Promotion

  • Advertising on the Web
  • Broadcast Advertising
  • Choosing a Medium
  • Choosing a Message
  • Managing the Sales Promotion Process
  • Print Media
  • Promotional Objectives
  • Promotional Planning/Media Plan
  • Public Relations
  • Strategy Decisions
  • Trade Shows
  • Using Ad Agencies

Buying Behavior

  • B2B Decision-Making
  • B2C Behavior
  • Buyer-Seller Relationships
  • Decision Influences
  • Purchasing Process/Motivation

Demographic Decision-Making

  • Buyer Problem-Solving Processes
  • Psychological Influences
  • Social Influences
  • Distribution & Channel Selection
  • Distribution Systems/Strategies
  • Marketing Channels
  • Place/Location Decisions
  • Retailing, Wholesaling & Marketing Logistics
  • Information Analysis
  • Budgeting for Decision-Making
  • Data Analysis
  • Market Research Techniques
  • Problem Definitions

Internal & External Company Evaluation

  • Competitive Environment
  • Cultural/Social Environment
  • Economic Environment
  • Evaluating Company Resources
  • Political Environment
  • Market Analysis
  • Global Market Offerings
  • Market Segmentation
  • Positioning/Differentiating
  • Target Market Strategies
  • Understanding Markets
  • Marketing Control Systems
  • Cost Analysis
  • Feedback Processes
  • Managing the Total Marketing Effort
  • Performance Analysis
  • Sales Analysis

Marketing Plans

  • Analysis
  • Forecasting
  • Plan Development
  • Use of 4 P’s

Marketing Roles

  • Linking with Other Functions
  • Marketing as a Business Function
  • Profitability

New Product/Service Development

  • Branding
  • Designing Services
  • New Product Planning & Development
  • Packaging
  • Product Classes
  • Product Life Cycle
  • Types of Products

Pricing

  • Discounting
  • Pricing Objectives
  • Pricing Policy
  • Quantitative Analysis

Selling Issues

  • Managing a Sales Force
  • Sales Roles
  • Selling Relationships
  • Selling Services
  • The Sales Process

Additional information

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