Marketing Concepts

Use the Marketing Concepts solution to measure the candidate’s knowledge of the core areas of marketing including product development.

About this Test

Use the Marketing Concepts solution to measure the candidate’s knowledge of the core areas of marketing.  Before you invest the time and money to train a new employee, test your applicants for skills like:

  • Market Analysis
  • Marketing Control Systems
  • Marketing Plans
  • New Product/Service Development

This test provides the answers you need to make informed decisions.

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The Marketing Concepts test measures the candidate’s knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.

Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available – English (US)
Average Testing Time – (minutes) 28 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice – Adaptive Product
Category: Business Skills

Marketing Concepts Test Topics

Advertising & Sales Promotion

  • Advertising on the Web
  • Broadcast Advertising
  • Choosing a Medium
  • Choosing a Message
  • Managing the Sales Promotion Process
  • Print Media
  • Promotional Objectives
  • Promotional Planning/Media Plan
  • Public Relations
  • Strategy Decisions
  • Trade Shows
  • Using Ad Agencies

Buying Behavior

  • B2B Decision-Making
  • B2C Behavior
  • Buyer-Seller Relationships
  • Decision Influences
  • Purchasing Process/Motivation

Demographic Decision-Making

  • Buyer Problem-Solving Processes
  • Psychological Influences
  • Social Influences
  • Distribution & Channel Selection
  • Distribution Systems/Strategies
  • Marketing Channels
  • Place/Location Decisions
  • Retailing, Wholesaling & Marketing Logistics
  • Information Analysis
  • Budgeting for Decision-Making
  • Data Analysis
  • Market Research Techniques
  • Problem Definitions

Internal & External Company Evaluation

  • Competitive Environment
  • Cultural/Social Environment
  • Economic Environment
  • Evaluating Company Resources
  • Political Environment
  • Market Analysis
  • Global Market Offerings
  • Market Segmentation
  • Positioning/Differentiating
  • Target Market Strategies
  • Understanding Markets
  • Marketing Control Systems
  • Cost Analysis
  • Feedback Processes
  • Managing the Total Marketing Effort
  • Performance Analysis
  • Sales Analysis

Marketing Plans

  • Analysis
  • Forecasting
  • Plan Development
  • Use of 4 P’s

Marketing Roles

  • Linking with Other Functions
  • Marketing as a Business Function
  • Profitability

New Product/Service Development

  • Branding
  • Designing Services
  • New Product Planning & Development
  • Packaging
  • Product Classes
  • Product Life Cycle
  • Types of Products


  • Discounting
  • Pricing Objectives
  • Pricing Policy
  • Quantitative Analysis

Selling Issues

  • Managing a Sales Force
  • Sales Roles
  • Selling Relationships
  • Selling Services
  • The Sales Process

Additional information

Appropriate For

Administration Time


Scoring Options


SKU: 675 Category:

Use the Marketing Concepts solution to measure the candidate’s knowledge of the core areas of marketing including product development.

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