Career Motivation Profile

Use the Career Motivation Profile assesses employee work place motivation. Uncover what motivates people in order to create a thriving work environment.


Use the Career Motivation Profile – 2nd Revision assessment to evaluate employee work place motivation.  It can help to identify motivators like:

  • Achievement
  • Creativity
  • Financial Reward
  • Independence
  • Recognition and Appreciation
  • Social Factors
  • Stability
  • Customer Service
  • Job-Hopping
  • Active/High-pressure Work

This test provides the answers you need to make informed counselling and career decisions.

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Purpose: Career Motivation Profile – 2nd Revision  is designed to uncover what motivates your employees in order to create an environment where they can thrive.


  • Pre-employment
  • Personal and Professional development
  • Motivational Tool


  • Achievement
  • Structure and Order
  • Balanced Lifestyle
  • Change and Variety
  • Creativity
  • Financial Reward
  • Identity and Purpose
  • Altruism
  • Contribution
  • Independence
  • Inspiration
  • Responsibility
  • Learning
  • Mobility
  • Power
  • Recognition and Appreciation
  • Social Factors
  • Stability
  • Status
  • Fun and Enjoyment
  • Customer Service
  • Job-Hopping
  • Active/High-pressure Work
  • Environment

No. of questions: 102
Question type: Situational, self-report
Estimated completion time: 20 minutes
Shorter versions of assessment: N/A
Recommended age level: 18+
Qualification Level: Class A
Compliance: APA standards: EEOC standards (gender, disability)
Validation Information:
Sample Size: 1194
Cronbach’s Alpha range: 0.40 to 0.87


Benchmarks: Available (general population and 26 industries)
Interview Questions: Available
Group Comparisons: Available
360 Version: Available

Career Motivation Profile Report Includes:

  • Summary
  • Introduction
  • Motivation Personality Type
  • Graphs
  • List of major, minor, and insignificant motivators
  • Detailed narrative interpretation
  • Practical advice tailored to each motivator

Factors and Scales:

 23 scales/motivators, including:

  • Achievement: Desire to reach goals and rise up to challenges.
  • Structure & Order: Desire to work in an environment with an established system for performing tasks and duties, and a clearly structured hierarchy of command.
  • Balanced Lifestyle: Desire to have the time to maintain both a personal and professional life.
  • Change and Variety: Desire for a dynamic job environment where tasks and projects vary greatly.
  • Creativity: Desire to take on unique projects and express one’s creativity in a professional setting.
  • Financial Reward: Desire to be recompensed for one’s hard work through financial means.
  • Identity and Purpose: Desire to take on a project or position that is in line with one’s values.
  • Altruism: Desire to help make the world a better place.
  • Contribution: Desire to make a name for oneself – to be a pioneer in a specific field.
  • Independence: Desire for position that offers autonomy, decision-making power, and flexibility.
  • Inspiration: Desire to move and motivate others through one’s work.
  • Learning: Desire to gain new knowledge, skills and insight.
  • Mobility: Desire to travel and experience new places through one’s work.
  • Power: Desire for a position of authority/leadership.

Additional information

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Scoring Options



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